The Victorian Era can be seen as a long period of
peace, progression and prosperity. Under Queen Victoria’s reign, London became
one of the richest and most successful cities in the world. As the population
of England rose rapidly, there was an increase of demand for food meaning more
shops were needed. As it was hard to keep food fresh, shopping quickly became
part of the daily routine. Large supermarkets did not exist at the time,
resulting in people purchasing goods from many different shops.
Shopping during the Victorian era was extremely
different to now. Where we walk into a store and pick up what we want, the
Victorians had to wait to be served by either the shop keeper or shop
assistants depending on the size of the store. The shopkeeper or family members
would serve customers in a small store whereas shop assistants were needed in
bigger stores. Most of the goods were kept away from customers. They were
behind the counters in boxes, on shelves, drawers and storerooms. This was to
prevent thieves and shop lifters since the amount of crime committed in the
Victorian era was nowhere near low. The shops would usually be open really
early in the morning and close late at night.
I decided to visit
the Museum of London where they have a ‘Victorian Walk’. This gave me the
chance to do some ‘window shopping’ in the Victorian streets of London. Made up
of original shop-fronts, the Victorian Walk really captured the image of Victorian
shops. Since I’ve always pictured Victorian streets to be dark and creepy, I thought
that the dim lighting in there worked really well.
As you can see there are a number of shops you can
observe and explore. The details in each are amazing and really bring the shops
alive.
Image of the interior of a Sainsbury’s store.
Tobacconist and Grocer in Victorian England, Museum of London.
As you can see from the images, most of the stock
was behind the counters and in cupboards. Customers would have to queue up and
wait to be served individually. Their items would be brought to them personally
by shop assistants. Certain goods would also be weighed on the spot. I think
you can imagine how long it would take to buy something if the store was
packed. This is why it was mainly the middle and upper classes who purchased
foods from these stores. As mentioned briefly in the blog entry titled ‘Domesticity
and Food in Victorian Culture’, the working class were far
too busy working. They simply did not have the time to stand around and wait for
assistance. Normally, they would buy their food from markets and street stalls
as it was much quicker and cheaper.
This is an example of where the lower working
class would purchase bread.
Although window displays were extremely uncommon
in food stores, other businesses used these displays to their advantage.
Toy Store in Victorian England, Museum of London.
Through the window of
the Toy Store here you can see the different varieties of toys being sold. Just
imagine how entertained the young Victorian children would have been just
looking at them! However, children were not the only ones attracted by these
views, as in Elizabeth Gaskell’s Mary Barton, it states
“it is a pretty sight
to walk through a street with lighted shops; the gas is so brilliant, the
display of goods so much more vividly shown than by day, and of all the shops a
druggist’s looks the most like the tales of our childhood, from Aladdin’s
garden of enchanted fruits to the charming Rosamond with her purple jar.” (59)
My photo of the pharmacy doesn’t really do the
quote justice but you can imagine how pretty the shop would be with different
coloured jars glowing in the dark at night. The counters, furniture and flooring in most
of the shops in the walk were made of wood which suggests that it was very hard
to keep the shops clean back then.
As there was an increase in shops and self-servicing
was almost unknown, shop assistants were vital. You would think that since they
were so needed they would be appreciated and treated nicely right? Wrong.
According to Christopher P. Hosgood’s chapter "Mercantile
Monasteries": Shops, Shop Assistants, and Shop Life in Late-Victorian and
Edwardian Britain (1999), he states that "shop assistants were
indeed "absolutely powerless and helpless."" (325) Not only
were they under the control of their employer during work, but many of them had
to ‘live in’. Accommodation was provided and this meant that “the shop
assistants were "always within the glance of their master's eye; almost
every movement of theirs [was] known to him."” (326) They were unable
to negotiate with their employers about issues bothering them, they had no
freedom and almost no status.
Sally Mitchell’s Daily Life in Victorian England (1996) also goes into great detail about
the routines and lives of shop assistants. Surprisingly, “increasing numbers of
women went into shop work.” (65) They only needed to have the skills of
returning correct change to customers and reading- which was still quite rare
during the Victorian era. Although the pay was fairly low, many young women were
happy to work “for a few years between school and marriage” (65) However, if
they were ‘living in’ a large proportion of their wages would be gone.
It is clear to see that the Victorian Era was one
of the most successful eras in English history. The rise in trade meant an
increase in shops resulting to more job opportunities. It is interesting to see
how the simple job of being a shop assistant could be so depressing and how working
rights and conditions have changed so much over the past two centuries.
Works Cited:
- Gaskell, E. Mary Barton.UK: Wordsworth
Editions Limited, 2012.
- Hosgood, C. Journal of British Studies ,
Vol. 38, No. 3, Masculinity and the Lower Middle Class (Jul., 1999), pp.
322-352. Published by: Cambridge University Press on behalf of The North
American Conference on British Studies. Article
Stable URL: http://www.jstor.org/stable/176059 "Mercantile Monasteries":
Shops, Shop Assistants, and Shop Life in Late-Victorian and Edwardian Britain
- Mitchell, S. Daily Life in Victorian England. USA: Greenwood
Publishing Group, 1996.
Available:
<http://books.google.co.uk/books?id=CsGKl5q-CMoC&pg=PA66&lpg=PA66&dq=lives+of+shop+assistants+in+victorian+era&source=bl&ots=IBo2vtwqcX&sig=AG3mCjo66Z7AoBUD-zB1vV71A58&hl=en&sa=X&ei=k9iHUqG_JIKShgeDxIDgDg&ved=0CDYQ6AEwAg#v=onepage&q=lives%20of%20shop%20assistants%20in%20victorian%20era&f=true>
- <http://archive.museumoflondon.org.uk/SainsburyArchive/Learning/Spotlight/Victorians/>
I really loved the pictures you attached to your blog entry. I also like the link to imperialism and the idea I get from your work is one of Victorian era being based around a time where materialistic things had higher value. It is interesting to think that the influx of things imported to England at the time,opened up this market which before the industrial revolution was quite limited.
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